I was pleased as punch the other day when propping for a job, I was stopped in my tracks by the cheeriest hue on the streets. London may not be paved in gold but the Pantone colour 109 is no bad close second. YELLOW. EVERYTHING YELLOW. Selfridges is all about The Big British Bang and isn’t it loud? The ladies were head to toe in black and didn’t they cut a fine figure against that yellow? The Big Yellow Shop was originally launched back in 2009 and is back but this time bigger, better and dare I say it, bolder. I’m glad Selfridges are celebrating their signature colour and what a marvellous collection of yellow things, to be sure. All fine examples of nice design and great brands to boot. I love the display and that it’s over looked by yellow birds perched high on the lighting cable, alternating with the dangling naked bulbs. Splendidly done and with humour. My favourite combination. Whilst the nation (and Selfridges too) go wild with red, white and blue, get your fix of an alternative patriotically-coloured initiative with sunshine bright on the floor of the world’s favourite famous high street store. Here are my top picks. Lots on line, more in store.
1.) Pantone 109 mug, £14.95, 2.) Undercover London A-Z address book, £24.95, 3.) Sigg water bottle, £18.50, 4.) Espresso coffee, £4.99, 5.) Hunter wellies, £120, 6.) travel card holder, £8.95 and finally, the one you’ve all been waiting for, 7.) Illamasqua Pantone 109 nail duo, £21. All exclusives to The Big Yellow Shop.